As a Fanclub, they try to innovate wherever possible in order to keep their members up to date about the latest PSV news. Sending Push Notifications is a great example of modern communication with members, especially with their 100 anniversary around the corner. It allows them to quickly share the latest information, leading to an increase in customer engagement.

“With our 100 anniversary around the corner, we wanted to take on as many resources as possible in order to be able to communicate and connect with our members. PushPro is one of these resources.”

Supportersclub PSV has sent different kinds of push notifications such as notifications regarding promotions and discounts as well as the start of ticket sales for matches. The first notification sent had a click-through rate of 42%! The other notifications had a CTR of 20% on average.